If you do not do this then everything else you do will be a complete waste of time. Your reader is 'scanning' their e-mail boxes or the classified and message boards. Make your ad stand out. Make them wont to stop and read more!! Most of the ads you see are the same as each other.
People tend to believe what they want to. Things like individual desires, fears or other emotions appeal to them. Once you have established a belief in this way, you need to continue to support it with logic and reasoning. Before you end this part of your ad, make sure you give a quick summary of your product. Draw a mental picture for your potential customer. Let them imagine owning it and gaining all the benefits you have outlined above, like enjoying lots more money to spend, having time to enjoy life etc, Now you are ready to ask them for money.
Wednesday, September 06, 2006
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