Monday, March 28, 2011

Choosing The Banner Company That Best Fits Your Needs

The most important thing is to use the custom banners provider that offers you the most choices.

When designing a custom banner, you want to be able to make it look exactly as you imagine. You don't want to get your banner from a banner company with limited options. You want the banner company that offers you unlimited options in:

• Banner colors
• Banner design
• Images, graphics and photographs
• Size
• Mounting
• Fonts
• Shape

Just imagine how amazing your custom banner will look if you choose the banner company that offers you all those choices! You'll be able to create virtually any banner you want. A banner company that limits your choices is limiting how effective and appealing your custom banner will be.

You also want the banner company that offers superb customer service.

Your banner is important. It's a first impression for your business, organization or event. It's more than "just a sign." So it's important that it's done quickly, efficiently and properly. And you want to know how the process is going at all times. You want the banner company that cares enough to keep you in the loop and put 110% effort into your banner.

Find the banner company with a great reputation.

Look for the sign provider with great reviews and testimonials, pictures of banners and signs they've created and lots of clients. And if that company does business around the country that shows it's successful. Plus, a banner company that's been around for a long time means they have experience and expertise.

Ideally, your custom banner provider should have all these things and more.

If you're looking for the banner company that has all these things, Look online!

Many companies offer nearly unlimited options for your custom banners. You can choose any colors, designs, graphics, sizes, mounting options, fonts and shapes. They'll help you create virtually any banner you want!

They should always put customer service first.

A good company wants you to be happy! They'll work with you every step of the way to ensure that you love your banner. They'll email you proofs of your design along the way so you know your custom banner is being made to your exact specifications. They should always be there for your customer service needs. When you email a reliable sign company, they should be able to get back to you within the hour. They should be available for chat online or by phone, and on hand from 9am to 9pm seven days a week. Just for you.

But don't just take their word for it.

Check out testimonial page about their site to hear from previous satisfied customers. Or browse a gallery of the signs they've made in the past to see just what you'll be getting. For example, if they've been in business for 25 years, shipping signs and banners all over the US and Canada, you can bet that they really know their stuff!

And that's not all. An exceptional sign company can even save you money! Some provide service such as all banners and signs shipping absolutely free to your door and you'll never have to pay any sales tax. Plus, even some will give you a free online design consultation with one of their expert, in-house graphic designers. You can watch as they design your banner from scratch and even give them real-time feedback!

So when you're choosing the custom banners company that best fits your needs, remember to choose wisely and explore your options!

James works as a marketing coordinator at TheSignChef.com, a small, homegrown sign business that has been operating out of Charleston, SC for over 25 years, providing their customers with excellent quality custom banners and signs.

Thursday, March 03, 2011

Installing an Outdoor Screen - Increasing Viewability

There are a myriad of different reasons for using an outdoor screen: outdoor digital signage, information displays or outdoor entertainment, are just a few of the reasons why modern LCD and plasma screens are being erected outdoors.

Screens used for outdoor digital signage are far better suited for the purpose than standard two dimensional signs as they can be scheduled and have important information uploaded remotely. While getting important information across is easier using digital displays too, as they are more noticeable and eye-catching than standard static signage.

Outdoor screens do need to be placed where they are easily seen, especially if you are providing advertising or information that you want people to see. But with viewability comes compromise. Placing a screen at eye-level is the ideal position to attract attention, but this is not always possible.

Commonly, outdoor screens are suspended from ceilings but this can lead to the display going unnoticed with the oncoming audience travelling underneath without heeding the sign. Some outdoor screens are installed flush against walls and this can suffer the same problems of being ignored.

Apart from repositioning the screen, there are a few other tips and tricks you can do to get make an outdoor digital signage more noticeable.

With an advertising screen, it can be beneficial to provide news, weather or other information that people will wish to view. This gives the audience added impetus to look for the screen and spend longer time dwelling on the content

This enables the advertisements to be viewed within the information content and will ensure that the audience is viewing the screen, even if it is not in an ideal location.

Another method of increasing viewability is to use sound to draw the eye. This can be effective in getting a sign noticed in busy locations, although it can become annoying to people if the same sounds are being repeated consistently.

Richard N Williams is a technical author and a specialist in the digital signage industry helping to develop outdoor digital signage and protection for plasmas. Please visit us for more information about LCD Enclosures or other digital signage solutions.