Why Promotional Items Make Sales Soar

There’s a lot of research to support the view that promotional items and promotional products are one of the most efficient forms of advertising and promoting your products accessible. Why is it then that so many promotional campaigns fall flat? After all, doesn’t everyone have a desk drawer full of on paper pens that no one ever uses? All over the UK, there are junk drawers full of promotional items and promotional products that someone paid good money for. How do you avoid joining the list of companies that wasted their advertising budget on promotional items that didn’t work?

The key is in understanding why promotional items make sales soar. The trick to choosing good promotional items is in understanding a little about the psychology of sales and marketing.
Everyone loves a gift.

One of the truisms of marketing is that everyone loves to get a gift. Gifts make us feel valued, and when we feel valued, our good feelings about the gift giver increase. We’re far more likely to buy something or believe something that comes from someone who gives us a gift.