What's Your Desired Reaction?

Sometimes, the preferred response is for more people to walk into a amass, go to a museum, or visit a website. Other times, the preferred reaction is for possible customers to call an 800 number or just be more amenable to the calls of salespeople. The preferred response of your store plan might be "buy our product," "pick up our product and stroke it," or "connect a salesperson in a discussion." The desired reaction of the sales materials that the salesperson has might be "buy our product" or "come back to the store."

But let's step back and talk about the final preferred reaction for a second. As we mentioned previous, the most common desired reactions is "buy our product," followed intimately by "buy our service." However, there are a large number of organizations out there that don't sell a product or service. Maybe these organizations are trying to lift money, fight for a cause, discourage an harmful behavior, attract subscribers, recruit members, or pressure voters.