Bios as Part of Your Marketing Package - Who, Why, and How

Another tool you need in your marketing strategy toolbox is a complete set of professional bios. This should be a page on your website; incorporate it into your print materials as well.

Include professional, print-quality photos (both online and in the print materials). Another wonderful strategy is to compile the bios and pictures into an attractive booklet or binder that is placed in the lobby of your business. For customers, it can help ensure confidence in hiring your company; vendors, interviewees, and new employees can use it to familiarize themselves with the important players in the business.

The bios should be interesting to read, yet related to the services your company offers and/or market segments you target.