If you are selling something, it's another way to advertise your products and services to reach customers online. Online classifieds and mobile listings allow you to find more customers, increasing your sales. Online classifieds might not bring you immediate sales, but they help build brand awareness and increase your marketing reach.
Designing a classified ad is trickier than a regular advertisement since you have to convey your message to your target segment very convincingly, but in a very brief and compact text. You need to convey a maximum amount with minimum words. Thus, it makes it very important to design a classified ad considering the audience, the font, the font size, cluster, color, the location of an ad on the page (prime locations) (generally in the print media, right side pages are preferred). The ad should be able to catch the attention of the viewer rather than the viewer searching for you.
Typically, for an online classified ad to be successful, it should appear on the first page and preferably on the top of the top ten. Search Engine Optimization maximizes your efforts and helps your ad appear on the first page.
Out of sight is out of mind. If they customers can't see you,they won't buy from you. This is why people advertise on television, and why they advertise via newspaper and online classifieds. Reach your customer as frequently as possible, even when he does not immediately need your product. This creates brand awareness, and he will remember you when he needs the product.
Designing a daily classifieds classified ad is more tricky than a regular advertisement since you have to convey your message to your target segment very convincingly but in a very brief and compact text. Though online classifieds do not bring immediate response, it definitely adds fizz to your efforts of marketing.
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