Classified Advertising - How To Write A Small Ad That Sells

Are you currently using classified ads to market any of your products or services? If not, then maybe you should consider using them because they are a good way to get your sales message heard. If you're currently running display and full page ads, maybe you should add classifieds to your list also so that you can expand your reach in terms of prospects.

In this article, we will take a look at some of the classified advertising tips that you can use to make your classified ads a success. Here's the first tip you should know when running classified ads.

1) Keep your ads short

In most classified advertising sections, you get 1 line for headline, 2-3 lines for the body, and 1 line for the close. Even though you don't get much in terms of space, it doesn't necessarily mean that you have to use all of the space given. When writing your classified, make sure that you focus on getting your message across. Have a compelling headline that draws the reader in and gets them wanting more of what you have to say. Here's another tip.

2) Focus on response

In your classified, all that you should be doing is trying to generate a lead. Obviously there isn't enough space in the tiny area of classified to close the sale, so don't try to do this. As obvious as this may seem, some people try to do it anyway. How in the world are you going to convince someone to buy something in about 5 lines of text?

It doesn't matter if the product that you are selling is $5. There is simply not enough space to try and convince someone to buy your product - so don't do it. Here's another tip.

3) Use trigger words

Trigger words are words that paint vivid mental images in your prospect's mind. The goal of these words are to try and get your prospect to understand immediately what it is that you're trying to say. Some of the best trigger words that you can use are "secrets", "how to", "discover", and "learn". All of these words will help your reader to understand what it is that you're trying to say.

If you want to have classified advertising success, follow the tips in this article. All of these tips will help you to become a better ad writer and will help your ads to be a success.

Good luck with using this information to have the classified advertising success that you desire.

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