A good autoresponder can do quite a few things for your online business. The major benefit of having an autoresponder is that you will be creating a safe email list.
What is a safe email list?
This is a list of people that have filled out a form of some kind with their personal email address. Now that you have captured their personal email address and they submitted it threw a form that they filled out, you can send them information about your product or business with out worrying about spam. A good autoresponder will also have a place that your subscriber will be able to unsubscribe. This is very important because you don't want to get reported for spam and lose your internet provider.
With an autoresponder you do not need to sit and write a personal email back to all your subscribers. You can personalize your follow-ups by adding some simple code that your responder reads and adds the subscribers name where you want it. You probably have received email like this before.
