Creative Advertising Ideas and Techniques That Work Like Gangbusters

In this article, you'll discover 3 creative advertising ideas and techniques that work like gangbusters. Although the advertising industry is competitive in nature, it is also one of the most versatile and stimulating to be around.

I've even heard that to be in advertising is to be paid to play around with ideas. From nothing, you have to create something. And even people who are not familiar with the industry agree that there are a lot of creative advertising ideas and techniques out there.

Some of the best ideas hold remarkable recall. These can be timeless, classic, funny or just plain memorable. Here are some of the creative advertising ideas and techniques that have proven themselves to be winners, over and over again.

1) Keeping It Real.

People like seeing "real" people and "real" situations. They make the product that you're advertising more relatable.

For example, if you're trying to sell a dishwasher detergent, you can compose a "real" situation of a housewife washing the dishes. Stay away from overused copies that make your talents sound fake. Be as real as possible. If you want to portray a suburban household, be sure you know what a suburban household really looks and feels like.

2) Create A Character.

One of the most effective creative advertising ideas and techniques is introducing a character to the audience. This character will serve as your product's representation, so make sure you create someone who represents your desired values or characteristics.

Like the technique above, having a character helps people relate to your product. It makes all forms of ads more interesting too. In most situations, the character is used repeatedly in different ad materials. The character usually grows with each instance as well, depending on the story you have set out for it.

3) Introduce A Problem.

A lot of creative advertising ideas and techniques involve introducing a problem. However, make sure that whatever that problem is, your product can solve it.

This kind of technique has been working for advertisers for many years now. Don't be afraid to experiment with it though. You may start out with a problem; but how you present that problem and how you determine the solution is another story altogether. This is where you can get really creative.

There are plenty of creative ideas and techniques out there for you to discover. These are just some of the ideas you can work with in the future. But don't just stick to these methods. Who knows? You just might come up with something so creative that your style would outshine the ones discussed in this article.

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How Poster Printing Matters in Your Advertising Campaign

Some people are already asking if poster printing is still practical in today's world of digital media. In fact, you might say that a lot of people are now favoring more digital and interactive media.

Slowly, they are slowly ignoring traditional advertising media. However, I am here to tell you that posters still matters in your advertising campaign. In fact if you look at movie, campaign and even shopping posters, the traditional medium is still alive, even thriving.

Poster printing is alive for various reasons, and if you do not know these reasons yet, and then let me tell you about four of them. So, read on and learn how such traditional ways still matters in your advertising campaign.

* Complete demographic coverage - For one, these materials offer almost complete demographic coverage for a target audience. Everyone can freely see it as long as it is posted on a high visibility public area. You do not have to worry if they are young or old, rich or poor, with or without a computer. As long as they are at a place where your poster is up, they will see and hopefully understand your poster. They basically cover the "blind spot" of digital media advertising, getting you a more holistic coverage of all your potential customers.

* High visibility - Also, they still offer what they have been offering for more than one hundred years, and that is high visibility. As long as you print and distribute them in the proper way, you can reach a huge chunk of the mass market. If they are almost everywhere, people will see, read and understand what they are about within moments. It can be as effective as or even more effective than newspaper advertisements, fliers and brochures.

* Tangible marketing tool - Custom posters also offer something important that digital advertising media cannot, and that is a tangible marketing tool. All digital media requires some sort of power source for them to "exist". Cut that off temporarily and they will technically in fact disappear. Moreover, it costs money for them to exist since you do need some power to display them. On the other hand, posters are just there always. No batteries needed. It is just a continuing advertisement that you can play with and hold every time.

* Integral part of an extensive marketing campaign - Finally, in any kind of marketing campaign, especially if you plan on an aggressive and extensive approach, color posters should and will always will be part of that plan. It is almost standard practice in all major companies. Only the designs become more hi-tech but the tradition of poster printing remains. Therefore, if you are wise, you will use them too in your own campaign. Almost all good companies are expected to do so.

Good. I hope that makes you realize that traditional advertising media are indeed important even in today's digitally enhanced advertising. So do not be afraid to print posters if you like and see the benefits it provides.

Katie Marcus writes about the color posters or poster printing technologies used by businesses for their marketing and advertising campaigns.