Viral videos characteristically have to meet certain criterion for most people to bearing in mind distribution. Think about it, you almost certainly would never share something with others unless it was:
* Really funny
* Really gross
* Really controversial
* Really sexy
* Really cool
Right? So what kind of video do you make? One of the above if likely but that's improbable for most people so what's the next best thing? Something that relates directly to your target market. When people go to You Tube, they search for videos. So the videos you make should be related in a straight line to the keywords your market will type when they search. The most pertinent of course is your program name. But in adding to that, there are many other smaller niches as well.
