Tuesday, June 03, 2008

Online & Offline Auto Classifieds – Which One to Go With?

Auto classifieds are undoubtedly a unique and easy way to sell your car. You can choose to sell either online, or offline, or both at the same time. But both online and offline auto classifieds have their advantages and disadvantages. Here’s a quick look at their pros and cons.

Online Auto Classifieds

Pros

  • Greater space for advertisement
  • Unlimited reach
  • Addition of product images possible
  • Accessible via search engine
  • No limited timeframe for advertising

Cons

  • Targeted online search may miss buyers to chance on your ad
  • Website traffic puts direct effect on your ad’s audience
  • Lower trust of people in web-based advertising
  • Limited to internet using audience

Offline Auto Classifieds

Pros

  • Higher trust factor
  • Reaches both online and offline buyers
  • No computer familiarity or site technology to hinder the buying process

Cons

  • Addition of pictures very expensive
  • Limited space for product description
  • Possibility to miss online-only buyers

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