Make an Impression That Sticks With Business Card Magnets

In the world of business, whether you are a mega corporation or a mom & pop venture, advertising is important. Fifty years ago, a colored, embossed business card with gold trim was a status symbol, similar to today's expensive signature cars. That merit card meant you were the very best in the business because you could afford the expense to manufacture the sales tool.

Recipients of these business cards, automatically put the businessman or businesswoman on a pedestal, as the best in their field of expertise. How else could they afford such an expensive card, if they weren't top-notched? And can you believe this, they handed me their deluxe business card! This made the receiver of the card feel special and flattered to know a "celebrity".

To produce those cards, compared to today's printing industry, was expensive, few could afford it, and extremely time consuming, which are more reasons why business cards were so coveted. You were somebody, if you had a collection of business cards. Those cards were hoarded, flaunted, and kept in leather-bound books.

Times have changed, and the archaic business cards are decaying in the local landfill. Once they touted greatness, now they are a dime-a-dozen, and anyone can get instant, professional results, on their home computer and printer. The cards are cheap, and everyone knows it. They are hurled into a waste container, without a second thought.

So why would you magnetize your business card? If they aren't cost effective, aren't you spending money fruitlessly? If I were an office manager, I would take my magnetized cards and place them on a metal surface, filing cabinet drawer or the metal back of the workstation, near my phone, making an easy access to the phone number. I don't like digging through an alphabetized circular wheel or rummaging through the phone book.

If I didn't have the capability, of putting important phone number's on speed dial, my hands-on, visible, "cheat sheet" would be a great stand-by. This enables more productivity. If I need a plumber, I have one at my fingertips. If I need a pest control company, I'm dialing. Magnetic business cards, perpetually and permanently advertise business services, providing you deliver good services! Most magnetic business cards are not filed under G, for garbage. Others who visit the workstation may ask about the magnetic card; if they need a service or are looking to purchase goods. The magnet could also hold up other important papers, like carryout lunch menus!

As an individual, I find it very handy to keep magnetic business cards on the side of my refrigerator. Again, it is a convenient and faster way to call to get an appointment for service or to purchase goods. Pulling out the phone book or finding my personal address/phone book is cumbersome and time consuming. Putting the business on speed dial is an option, but those numbers are generally reserved for family and friends. The magnet business card could also generate questions, if guests should see it. In addition, it could be used to hang up a child's drawing on the refrigerator or a quick call for Friday night pizza!

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