Using Graphics to Enhance One's Business Card

It's not rocket science, and you don't need to have a doctorate degree in graphic arts to design custom business cards that will grab attention, as well as be able to utilize them for a long time. You just need a few tips and simple techniques to make your business card printing a successful marketing tool that generates leads for your business.

Here is useful information to help you create effective custom business cards all the time:

What's your objective?
It's always the first step to have when creating any marketing tool for any business - how will your business card printing be used? What do you intend to do with your business card? Where will you distribute your cards? When will you distribute them? And most importantly, who will you hand them out to?

Whether your purpose is to generate new prospects minus the personal contact; or you're printing business cards to give to already existing customers and colleagues - the bottom line is to determine your objective of creating these cards. What do you want to accomplish? When you have your purpose, it will be easier for you to fit your design according to the results you want to have. It will therefore help you determine what logos, pictures and graphics you need to choose in order to get the response you want from your business card printing.

The Non-Text Elements
The next step now is to determine what photos, clip art, logo and backgrounds you will use to complement your design. Bear in mind that it's not only the text or words that make up the whole of your business cards. You also need to consider the 'non-text elements' such as your logo or additional pictures. You have to make decisions on how you can make all these elements work to get you the response you want according to the limited space made available.

Here then are additional tips to consider when using non-text elements in your custom business cards:

Use your photos to build trust. - Pictures of yourself in your business cards can help you build trust as it provides your recipients a means to get to know you in a non-threatening way. Your picture tells them that there's an actual person behind the business, and that they can rely on that person to provide them what they need. Pictures are also very helpful especially if your business needs a lot of trust and confidentiality.

Use pictures for name and face recognition. - This is particularly helpful when you made the initial contact via phone or an email. Sending your target clients a business card with your photo especially before you meet him or her in person can make it easier for your new contact to find you. It's a thoughtful gesture as far as your new contact is concerned; and it goes a long a way in making it easier for them to recognize your face among the crowd.

Use graphics to add life to your business card. - Photos and graphic arts add life to your otherwise boring and plain business card printing. Don't just stop with your photo to design your business card; use other artwork or graphic backgrounds to enhance your layout. The bottom line is to make your custom business cards stand out. It would be easier for your target audience to filter you out from all the business cards they get everyday if you make yourself distinct from the rest.

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Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.